fbpx DAN | Daily Architecture News Berlin beauty: Honeyz boutique in Germany by Puntofilipino - DAN | Daily Architecture News
Berlin beauty: Honeyz boutique in Germany by Puntofilipino

Berlin beauty: Honeyz boutique in Germany by Puntofilipino

Interior Design
News
05-08-2121
WATCH: Global architecture, art and design highlights, including the Honeyz boutique by Puntofilipino.

Madrid-based design office Puntofilipino, led by Gema Gutiérrez, eschewed glitz and glamour in favour of industrial materials and an “apocalyptic atmosphere” for the Berlin home of honey and skincare retailer Honeyz. Hidden at the end of a beautiful avenue of ancient trees, the outlet is located within a cluster of several neoclassical buildings, each with great historical value. “The charm of the building and the architectural setting was what attracted the founders of Honeyz to this place, with the intention of making it a destination of reference,” Gema says.

Measuring in at just 75 square meters, the Honeyz retail store references the sophisticated history of a city that, for hundreds of years, has been celebrated as an epicentre of arts and cultural events. “Though visually rich in contrast, colour, texture and shape, the interior draws from a limited palette of materials, which resonates with an almost sacred sense of scarcity,” Gema explains. 

Honeyz boutique Berlin Puntofilipino
Honeyz boutique Berlin Puntofilipino
Honeyz boutique in Berlin by Puntofilipino.

Honeyz boutique in Berlin by Puntofilipino

Driven by a commitment to preserving the building’s historic character, Gema stripped the unoccupied edifice back to its essentials and introduced a palette of earthy tones. “The space’s stark aesthetic of concrete, pebble floors, and corten steel elements harks back to its bunker days,” she says.

Natural materials such as wood, stone and corten steel then ensure that the furniture, much of which has been custom made, blends in harmoniously. “A contemporary furniture collection imbues the space with subdued elegance,” Gema enthuses. The additions that perhaps stand out the most are the natural stone blocks and the sculptural, freestanding bronze washbasin that was designed by Puntofilipino.

“Subtle juxtapositions between clean lines, polished textures and the immaculate craftsmanship of modern furniture and the worn patina of the building’s fabric create a harmonious interplay between old and new, further sharpening the spirit of the flagship store,” Gema explains. 

The designer adds that the studio approached this project as an exercise in “artistic expression” underpinned by the desire to create a unique space connected to the history of the city. Based on a nuanced palette of black tones and the predominance of concrete surfaces, the store is a fine example of minimalist design and conceptual rigour.

Honeyz boutique Berlin Puntofilipino
Honeyz boutique Berlin Puntofilipino

Despite the monochromatic colour palette, the concrete landscape that Punotfilipino has conjured up is far from dreary. A variety of concrete finishes and textures – including polished, stained and rough stucco – create a rich spatial tapestry, enhanced by changing light and moving shadows as the day progresses. “The use of concrete and pebbles, seductively illuminated by filtered daylight, creates a meditative atmosphere that resonates with the contemplative tranquility of nature,” Gema says.

The predominance of concrete is fortified by the subtle presence of complementary materials, which appear in bespoke and selected furniture and fittings. As an eye-catcher, a suspended lamp from Apparatus can be seen in the distance; at the back of the premises, a screen of clay latticework by the Spanish firm Cerámicas Ferrés takes pride of place.  

But to give shoppers a truly unexpected experience, the designer leaned into the dystopian theme – not the most common trope employed in beauty retail – resulting in dark, bunker-like areas. “A bunker is probably the last place you’d think of buying your honey and skincare products, but that’s part of the fun of this space,” Gema says. “We believe this is a mindset that more retailers should adopt with their physical locations; it’s these kinds of Instagrammable, story-driven interiors that will really incentivise shoppers to spend their money offline.”

puntofilipino.com

A bunker is probably the last place you’d think of buying your honey and skincare products, but that’s part of the fun of this space.

Gema Gutiérrez Founder, Puntofilipino
Honeyz boutique Berlin Puntofilipino
Honeyz boutique Berlin Puntofilipino
Honeyz boutique Berlin Puntofilipino
Honeyz boutique in Berlin by Puntofilipino

Puntofilipino also designed the Memphis Milano apartment in Italy. Catch up on more architecture, art and design highlights. Plus, subscribe to receive the Daily Architecture News e-letter direct to your inbox.

Related stories

Advertisement
Login to join the conversation

Subscriber comments are moderated first. Respect others. Criticise ideas, not people. No offensive language View commenting guidelines

0 Comments
Inline Feedbacks
View all comments
Further Reading
View all in Interior Design
Home tour: Casa R+1 residence in southern Spain by Puntofilipino
The project reflects the “vision of the family lifestyle”, Gema enthuses, adding that the aim of the completed residence was to achieve something which is “timeless and exudes a discreet luxury”. With this in mind, fine examples of classic furniture from France and Italy were playfully juxtaposed with contemporary and custom-made items, achieving the “desired […]
Interior Design
06-09-2121
The 6:19 Studio tattoo parlour in Kyiv by Balbek Bureau
The brief to the Ukrainian architecture and design office called for the “perfect space” for Ulyana’s creative endeavours; a tattoo parlour that resembles a contemporary art workshop. “The concept of the studio is also that all our artists, despite the diversity of their styles and colours, are united by an exploration of minimalism,” Ulyana says […]
Interior Design
03-09-2121
Home tour: Kelly Wearstler reinvented a Malibu surf shack for the summer
But rather than simply packing her summer wardrobe and moving in for the season, Kelly set out to create a charming live-work environment for herself and her beach-loving family. She picked up on cues from the home’s original detailing, including the prevalence of Japanese shoji screens and timber wall panelling. But the white shaggy carpet […]
Interior Design
06-08-2121
Axel Arigato's flagship fashion boutique in Paris by Halleroed
Designed by Scandinavian architecture studio Halleroed, the outlet is driven by the desire to forge real connections with customers, inviting them into a unique experience of the world of Axel Arigato. The store’s aesthetic is glaringly modern, combining art gallery techniques with classical architecture references, as well as different materials and colours. The clean and […]
Interior Design
23-07-2121
Part office, part wine bar: The Samsen Atelier in Sweden by Note Design Studio
As a fresh-faced, specialist business already working with some big-name clients (including Klarna, Spotify and Nespresso), Samsen had once encouraged employees to work in the offices of its clients – something that Covid-19 has since made impossible. But before the pandemic struck, Samsen had also been considering creating a home of its own; a space […]
Interior Design
16-07-2121
Brazil moderno: DN Apartment in São Paulo by BC Arquitetos
Described by the architects as a “gallery apartment” for its pared-back material selection, the project’s design concept was shepherded by modernist influences and “the narrative inspired by the contemporary and minimalistic poetry that guides the new way of living,” says BC Arquitetos co-founders Bruno Carvalho and Camila Avelar. DN Apartment in Brazil by BC Arquitetos  […]
Interior Design
08-07-2121

Back to Top