fbpx DAN | Daily Architecture News Masquespacio rolls-out new brand identity for Bun burger restaurant - DAN | Daily Architecture News
Masquespacio rolls-out new brand identity for Bun burger restaurant

Masquespacio rolls-out new brand identity for Bun burger restaurant

Hospitality Design
News
01-06-2121
WATCH: Global architecture and interior design highlights, including the Bun burger restaurant in Turin by Masquespacio.

When Ana Hernández and Christophe Penasse of Spanish creative consultancy Masquespacio were commissioned to design the Bun burger restaurant in Milan, they didn’t only create an unforgettable fit-out. 
The designers also established a new brand manual; a set of rules that could be called upon to guide the interiors of future Bun restaurants. The dominant green colour of the Milanese outlet set the tone for the brand’s interior design identity. As did the furniture, lighting and material palette, including glossy tiles and coloured terrazzo. But there’s wriggle room in the ‘rulebook’ that allows for site-specific design responses, granting a thrilling sense of freedom in all of Bun’s restaurant fit-outs.

In Milan, this flexibility led to existing architectural archways and exposed bricks becoming defining features of the space. At the second Bun restaurant to open under Masquespacio’s vision, located in Turin, three existing windows informed the decision to expand the colour palette and split the interior into three clearly defined sections. “The idea to play with one colour for each window creates a visual effect from the outside that makes the spectator walk from one visual world into the other, travelling through different experiences in the same space,” says Ana, creative director of Masquespacio. 

Bun burger restaurant in Turin, Italy, by Masquespacio 2021
Bun burger restaurant in Turin, Italy, by Masquespacio 2021

Bun burger restaurant in northern Italy by Masquespacio

The new restaurant in Turin delivers diners from its front door to the counter via a ribbon of pastel green; the same “iconic” shade used at the Bun restaurant in Milan, explains Ana and Christophe. The trademark colour blankets the floor and ceiling and everything that falls within its territory. Including refrigerators, signage and the odd stool which didn’t quite make it over the line into the neighbouring colour zone. 

On each side of the central entryway, the newly introduced pink and blue palette lures diners to two completely different sitting spaces. To the left, a segment of the restaurant swathed entirely in tones of fairy-floss pink tempts diners with two semi-private booths. Elevated from the ground level, the booths feature elegant archways – a nod to the fit-out in Milan – while the pink terrazzo stairs that lead to the dining zones pave the way for additional tables and chairs. 

The idea to play with one colour for each window creates a visual effect from the outside that makes the spectator walk from one visual world into the other.

Ana Hernández Co-founder, Masquespacio
Bun burger restaurant in Turin, Italy, by Masquespacio 2021
Bun burger restaurant in Turin, Italy, by Masquespacio 2021

Emblazoned with the words ‘Be water my friend’ – a saying made famous by the late martial-arts star Bruce Lee – the blue zone to the right of the restaurant “adds a touch of fun,” remarks Ana. “[It] gives visitors the chance to enjoy the delicious Bun burgers in a space that simulates a huge swimming pool that would make them feel like floating in the water.” Featuring wall-mounted ladders plunging playfully into an ocean of pale-blue tiles, the swimming pool reference isn’t lost on diners. Especially when they consider the porthole-shaped light fittings and the metallic finish of the ceiling – a design device which mimics the effect of diving into a pool of water and looking up at its rippled surface.

With two completed Bun burger restaurants now tucked firmly under their belts, each united by memorable colour, shapes and materiality, Christophe and Ana intend to work on more of the chain’s outlets in Italy. Returning to Milan from Turin, the design duo will roll-out their refined interior design formula in selected spaces across the city, continuing their mission to make the Bun brand edgy, fun and instantly recognisable.

masquespacio.com

Also in Italy, Masquespacio designed the Bun burger restaurant in Milan. Catch up on more hospitality architecture and design and retail design, plus subscribe to receive the Daily Architecture News e-letter direct to your inbox.

Bun burger restaurant in Turin, Italy, by Masquespacio 2021
Bun burger restaurant in Turin, Italy, by Masquespacio 2021
Blue walls of Bun in Turin by Masquespacio
Blue walls of Bun in Turin
Blue walls of Bun in Turin
Blue walls of Bun in Turin

Related stories

Advertisement
Login to join the conversation

Subscriber comments are moderated first. Respect others. Criticise ideas, not people. No offensive language View commenting guidelines

0 Comments
Inline Feedbacks
View all comments
Further Reading
View all in Hospitality Design
Room service: Inside the Ace Hotel Sydney by Flack Studio
News of the hotel arrives as many Australians continue to endure lockdowns, while international travel has been a no-go for almost two years. But as the state of New South Wales now moves swiftly to open its borders, and the city of Sydney prepares to once again unfurl its glittering splendours, overseas tourists won’t be […]
Hospitality Design
30-09-2121
Reutov Design punctuates a New York cafe with lashings of one soothing hue
“Among the endless movement of millions of people and cars, you often want to get in touch with nature,” Dmitry says of his New York experience. “Here is an oasis in the midst of a raging stream. We have created a cafe in which it will be comfortable not only to relax, but also to […]
Hospitality Design
15-06-2121
A 1960s London post office is now a swinging sushi restaurant
“The post office was built in the 1960s and our design pays tribute to London’s modernist heritage of that era,” explains Alexy Kos and Che Huang, co-founders of Child Studio. “Our aim was to rediscover and celebrate the unique history of this building and the neighbourhood.” Maido sushi restaurant in London by Child Studio The […]
Hospitality Design
08-06-2121
Baja Club Hotel delivers desert chic on Mexico's west coast
Overlooking the famed Malecón promenade in the historic heart of La Paz, Mexico, the Baja Club’s springtime opening is a welcome ray of sunshine on the global travel horizon. Located on the Baja California Peninsula in Mexico’s northwest, the Grupo Habita-owned venue occupies an early 20th century hacienda, reborn at the hands of design firms Max von Werz Arquitectos and Jaune Architecture. The designer destination now stands as a glorious example of adaptive reuse, comprising 32 guest rooms and suites, a pool and spa, restaurant, and a rooftop bar that’s already a smash-hit. “After all, this wouldn’t be a Grupo Habita project if it didn’t have the hippest sundowner joint in town,” quips Grupo Habita co-founders Carlos Couturier and Moisés Micha.
Hospitality Design
05-05-2121
Spanish rose: Pukkel restaurant in Huesca by Masquespacio
When professional footballers Jorge Pulido and Mikel Rico decided to broaden their business portfolio to include the Pukkel restaurant in Huesca, their home-ground city in Spain’s north-east, the duo turned to the inimitable stylings of Valencia-based creative consultancy Masquespacio for an unforgettable fit-out.
Hospitality Design
26-04-2121
Gold 'n' arches: Bun burger restaurant in Milan by Masquespacio
Few creative studios expertly juggle high-octane colour quite like Spanish design practice Masquespacio. The latest project to come from the dynamic designers – an upbeat restaurant in Milan belonging to the Bun burger chain – is testament to such seemingly effortless skill, spearheaded by practice co-founders Christophe Penasse and Ana Hernández.
Hospitality Design
16-03-2121

Back to Top