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Sharing a design ethos founded on integrity, sustainability and ethical provenance, Sydney-based design outfit Daniel Boddam Studio and Australian-born rug brand Armadillo have united to unveil Coast – an installation of handcrafted furniture and rugs that celebrates natural beauty and skilled craftsmanship.

The Coast installation follows the success of Daniel’s virtual Parisian showroom, launched during the early stages of the pandemic, which prompted the architect-designer to seek out a like-minded partner and showcase his furniture pieces in real time. “The connection with nature resonates with both brands,” Daniel says of his studio’s collaboration with Armadillo. “We each celebrate the artisanal, and harness a slow way of making and being,” he adds. 

Daniel Boddam Studio x Armadillo rugs exhibition, titled Coast.
Daniel Boddam Studio x Armadillo rugs exhibition, titled Coast.
Daniel Boddam Studio showcases furniture collection alongside nature-inspired rugs from Armadillo.

Daniel Boddam Studio showcases furniture collection alongside nature-inspired rugs from Armadillo

Set up in Armadillo’s Sydney showroom, Coast presents two inspirational interior settings grounded by Armadillo’s Odessa range of hand-knotted Afghan wool rugs. The gentle striation of natural sand and eucalypt hues provided by the rugs melds seamlessly with Daniel’s ocean-inspired forms and natural materials, presenting contemporary living and dining spaces of great sincerity and warmth. 

Each piece in Daniel’s collection is inspired by elements of the Australian landscape – from rolling waves and pipis to the rich colours of the earth. “The focus is on creating an Australian vocabulary with international resonance,” Daniel enthuses, indicating that the installation also marks the launch of two new furniture pieces for his studio – the ‘Booham’ chair and ‘Pipi’ table. 

Borrowing from the great traditions of Charlotte Perriand and Pierre Jeanneret, the ‘Booham’ chair combines a curved structure and rattan backrest to create a grounded yet breathable composition. The ‘Pipi’ table sees two shell-like forms come together to create an organic, modernist arrangement. 

The installation welcomes the warm tones of the Odessa ‘Arborio’ rug complemented by Daniel’s signature ‘Wave’ sofa and armchair in sand-coloured boucle upholstery; a neutral, tonal exploration. A walnut ‘Pipi’ table, travertine ‘Portsea’ side table and ‘Geo’ drum in a unifying sand-inspired hue complete the aesthetic tableau. 

Beyond this, the Odessa ‘Caraway’ rug of silvered green tones is paired with Daniel’s ‘Geo’ round table; a rudimentary and refined material pairing reminiscent of Australian soil. The ‘Lina’ and ‘Booham’ chairs bring a sense of travel with their modern-tropical aesthetic, while the ‘Malibu’ side table in smoked oak speaks to the ever-popular McTavish surfboards of Byron Bay. 

All in all, Coast exemplifies Daniel’s pursuit of simplicity. His commitment to “the poetry of reduction” – his singular belief that a sense of calm and wellbeing can be achieved through design – is visible in the quiet landscape of refined forms and elegantly crafted details, inciting human engagement and a connection with nature. “The work seeks a timeless vocabulary and identity inspired by the rugged Australian landscape and our unique way of living,” Daniel concludes. 

danielboddam.com; armadillo-co.com

The work seeks a timeless vocabulary and identity inspired by the rugged Australian landscape and our unique way of living.

Daniel Boddam Founder, Daniel Boddam Studio
Daniel Boddam Armadillo
Daniel Boddam Armadillo
Daniel Boddam Armadillo
Daniel Boddam Armadillo
Daniel Boddam Armadillo
Daniel Boddam Armadillo

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Founded in 2009 by Jodie Fried and Sally Pottharst, rug company Armadillo has long been admired for its unwavering commitment to ethics alongside aesthetics. The latest offering from the brand is the Nook collection of pint-sized rugs, a sustainability-led range featuring scaled-down mat sizes that cater specifically to smaller interior spaces. Lovingly produced from natural materials in earthy textures and hues, the handcrafted suite of rugs introduces barefoot luxury experiences – and style in spades – to often overlooked areas of the home. From entryways to hallways, kitchens to bathrooms, laundries, mudrooms and more.

The inspiring campaign imagery that accompanies the new release was photographed on-site at Rosedale Farm, the country homestead belonging to stylist and tastemaker Steve Cordony and his partner Michael Booth. Located in Orange in regional New South Wales, Australia, the recently renovated manor was the ideal backdrop to Armadillo’s fresh range of tactile rugs. Its seemingly endless supply of wonderfully coiffed nooks perfectly attuned with the collection’s overarching ambition to make every corner count.

armadillo-co.com

Adding natural elements with beautiful but also functional rugs is the easiest way to add a layer of texture.

Steve Cordony Stylist

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