fbpx DAN | Daily Architecture News Adam Goodrum stamps all-Australian style on new breezeblock design - DAN | Daily Architecture News
Adam Goodrum stamps all-Australian style on new breezeblock design

Adam Goodrum stamps all-Australian style on new breezeblock design

Design
Industrial Design
News
13-11-2020
WATCH: Adam Goodrum designs ‘Kite Breeze’.

Propelled to rockstar status during the peak of mid-century home design, the breezeblock has endured somewhat of a legendary existence. Since the 1950s, or thereabouts, the extruded building blocks have either thrived or just survived through several waves of coming-in and going-out of favour, teetering between feelings of love and loathing by those who encounter them.

Ever the comeback queen, the breezeblock is making yet another debut in 2020 thanks to the nostalgia-led restylings of Adam Goodrum. “Growing up in Western Australia, I was surrounded by houses of the fifties and sixties where breezeblocks were a prominent feature,” Adam told Daily Architecture News. “I see them as a symbol of Australia’s love of the outdoors and the way we embrace indoor-outoor living.”

The Australian industrial designer has partnered up with building product pioneers Brickworks to release ‘Kite Breeze’, a completely new interpretation of the ubiquitous block that retains all the characteristics expected of such a product: lightness, the ability for breeze to pass through its core – hence its generic name – and, crucially for the designer, the capacity to facilitate a bold manipulation of light and shade. “One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow,” says Adam.  

Manufactured from an Italian clay base in San Selmo, Italy, and informed by the rugged landscape of Adam’s beloved Western Australia, ‘Kite Breeze’ is available in three timeless iterations: glazed White, and the earth-toned Dune and Terracotta blocks, both of which are delivered in a natural finish as if to represent the escarpment from which they were inspired.

Simple in appearance yet deceptively complex from an engineering and manufacturing standpoint, ‘Kite Breeze’ is given its distinctive look by a triangle-shaped – perhaps kite-like – panel that sits flush with one corner face of the block’s frame. For designer Adam, the possibilities provided by the triangular dividers are seemingly endless and exciting in equal measure. “From just one single block there are an abundance of configurations, patterns and arrangements to design with,” he says. “I’m intrigued to see how architects, designers and homeowners can play with ‘Kite’ to help bring their designs to life.”

‘Kite Breeze’ is available through Austral Masonry, a subsidiary of Brickworks Building Products, the owner of this masthead.

adamgoodrum.com; brickworks.com

One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow.

Adam Goodrum Industrial designer

Related stories

Advertisement
Login to join the conversation

Subscriber comments are moderated first. Respect others. Criticise ideas, not people. No offensive language View commenting guidelines

0 Comments
Inline Feedbacks
View all comments
Further Reading
View all in Design
Formafantasma designs 'T Shelf' shelving system for Hem
Guided by practice co-founders Andrea Trimarchi and Simone Farresin, the work of Formafantasma first resonated with Hem’s founder, Petrus Palmér, in 2010. For more than a decade since, Petrus has followed the designers and the steady flow of work dispatched from their studios in Milan and Rotterdam. “It was clear from the start that they […]
Design
14-04-2222
‘Treasure hunt’: Joi Murugavell hides secret messages in Finding Mikey exhibition 
The exhibition’s title, Finding Mikey, is a direct reference to Joi’s working relationship with her colleague and friend – Mikey – who has long scanned and documented her colour-filled collages and paintings. “When I think of the title and why I called it that, I think of my practice and the people who are in it,” Joi […]
Design
07-04-2222
Checking in: Downtown LA Proper Hotel by Kelly Wearstler design studio
“Our Proper Hospitality team is deeply inspired by the pulse of this distinct and historic pocket of Downtown LA that speaks to our hometown’s past and future,” says Brian De Lowe, co-founder and president of Proper Hospitality. “We’re excited to be part of the renaissance taking place within the Broadway Corridor with partners who share […]
Design
07-04-2222
Greco-Roman fabric collection by Greg Natale for Elliott Clarke
Promising to deliver “old-world inspiration” through “new-world innovation”, the Greg Natale fabric collection for Elliott Clarke, titled Greco-Roman, is mostly inspired by classical architecture, recast through a contemporary lens. “These beautiful designs will add an opulent layer of colour, pattern and texture to any room,” insists Greg, who has long admired the textiles made available […]
Design
01-04-2222
Koskela opens new store in award-winning Sub Base Platypus precinct
Joining the lineup of attractions this month is purpose-led lifestyle label Koskela, which will on Saturday launch a new concept store and home-base at Sub Base Platypus, starring refreshed branding by Frost*collective. Leaving behind the much-loved headquarters in Rosebery, Koskela co-founder Sasha Titchkosky says the new space, located on Cammeraygal land, will continue to showcase […]
Design
16-03-2222
Pierre Yovanovitch shows new furniture at Nomad fair in St. Moritz
Driven by the desire to create regionally focused, locally sourced furniture – underscored by “radical modernity” – the installation is a reflection of Pierre’s long-standing design passion and mastery of scenography. The 23 furniture and lighting pieces on-show are set within three alpine-inspired rooms, allowing visitors to experience the works in-situ as if they were within […]
Design
04-03-2222

Back to Top