fbpx DAN | Daily Architecture News Adam Goodrum stamps all-Australian style on new breezeblock design - DAN | Daily Architecture News
Adam Goodrum stamps all-Australian style on new breezeblock design

Adam Goodrum stamps all-Australian style on new breezeblock design

Design
Industrial Design
News
13-11-2020
WATCH: Adam Goodrum designs ‘Kite Breeze’.

Propelled to rockstar status during the peak of mid-century home design, the breezeblock has endured somewhat of a legendary existence. Since the 1950s, or thereabouts, the extruded building blocks have either thrived or just survived through several waves of coming-in and going-out of favour, teetering between feelings of love and loathing by those who encounter them.

Ever the comeback queen, the breezeblock is making yet another debut in 2020 thanks to the nostalgia-led restylings of Adam Goodrum. “Growing up in Western Australia, I was surrounded by houses of the fifties and sixties where breezeblocks were a prominent feature,” Adam told Daily Architecture News. “I see them as a symbol of Australia’s love of the outdoors and the way we embrace indoor-outoor living.”

The Australian industrial designer has partnered up with building product pioneers Brickworks to release ‘Kite Breeze’, a completely new interpretation of the ubiquitous block that retains all the characteristics expected of such a product: lightness, the ability for breeze to pass through its core – hence its generic name – and, crucially for the designer, the capacity to facilitate a bold manipulation of light and shade. “One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow,” says Adam.  

Manufactured from an Italian clay base in San Selmo, Italy, and informed by the rugged landscape of Adam’s beloved Western Australia, ‘Kite Breeze’ is available in three timeless iterations: glazed White, and the earth-toned Dune and Terracotta blocks, both of which are delivered in a natural finish as if to represent the escarpment from which they were inspired.

Simple in appearance yet deceptively complex from an engineering and manufacturing standpoint, ‘Kite Breeze’ is given its distinctive look by a triangle-shaped – perhaps kite-like – panel that sits flush with one corner face of the block’s frame. For designer Adam, the possibilities provided by the triangular dividers are seemingly endless and exciting in equal measure. “From just one single block there are an abundance of configurations, patterns and arrangements to design with,” he says. “I’m intrigued to see how architects, designers and homeowners can play with ‘Kite’ to help bring their designs to life.”

‘Kite Breeze’ is available through Austral Masonry, a subsidiary of Brickworks Building Products, the owner of this masthead.

adamgoodrum.com; brickworks.com

One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow.

Adam Goodrum Industrial designer

Related stories

Advertisement
Login to join the conversation

Subscriber comments are moderated first. Respect others. Criticise ideas, not people. No offensive language View commenting guidelines

0 Comments
Inline Feedbacks
View all comments
Further Reading
View all in Design
The ‘Hortensia’ armchair by Andrés Reisinger and Júlia Esqué for Moooi
Suddenly driven to bring the piece to life, Andrés called upon the expertise of textile designer Júlia Esqué, who was also working in Barcelona at the time. The pair agreed that any tangible iteration of the ‘Hortensia’ armchair needed to replicate the beauty of nature. It would also be required to create a feeling of […]
Design
09-06-2121
Rock star Matthew Simmonds carves miniature buildings into solid stone
Merging this lightbulb moment with his life-long fascination of stone buildings, Matthew decided to study architectural stone carving at Weymouth Technical College in the UK’s south. This led to gratifying work on the restoration of several major English monuments, including Westminster Abbey in London and the cathedrals of Salisbury and Ely. It wasn’t until 1997, […]
Design
03-06-2121
Pierre Yovanovitch launches long-awaited Mobilier furniture brand
Acclaimed French decorator and interior architect Pierre Yovanovitch has pulled back the curtains on his very own furniture label. Titled Pierre Yovanovitch Mobilier (PYMO), the brand debuts 45 pieces of lighting, seating and accessories, each bearing the hallmarks of the designer’s playful yet sophisticated style.
Design
27-05-2121
The doughnut-inspired ‘Boa’ pouf by Sabine Marcelis for Hem
It’s long been said that grocery shopping on an empty stomach doesn't bode well for your hip pocket. That maxim is now crossing the aisles into the design realm as a mouth-watering spread of food-inspired furnishings enters the marketplace, with everything from rugs mimicking fried eggs, sofas that pass as oversized hotdogs and buttery corncob stools out to tempt tastebuds. And empty wallets.
Design
12-05-2121
Introducing the New Wave collection of 80s-inspired vases by Greg Natale
Comprising seductive silhouettes cast by telescopic cylinders and architectural arches, the New Wave collection of decorative vessels by designer Greg Natale plays with forms reminiscent of the past, rebooted for use within contemporary interiors. “I drew from an array of references for this collection. Most significantly, the 1980s interpretation of art deco which was super bold and futuristic," says Greg.
Design
28-01-2121
Magistretti's 'Carimate' chair relaunched for designer's 100th birthday
International design brand Fritz Hansen has released an anniversary edition of the iconic ‘Carimate’ chair in celebration of what would have been the designer-architect Vico Magistretti's 100th birthday. Magistretti (1920-2006) created the original cherry red chair in 1959 for the Carimate in Italy, the golf club after which the chair is named. Renowned for its equally distinctive red window frames, the Carimate clubhouse building was completed in collaboration with Guido Veneziani in 1962.
Design
12-10-2020

Back to Top