fbpx DAN | Daily Architecture News Adam Goodrum stamps all-Australian style on new breezeblock design - DAN | Daily Architecture News
Adam Goodrum stamps all-Australian style on new breezeblock design

Adam Goodrum stamps all-Australian style on new breezeblock design

Design
Industrial Design
News
13-11-2020
WATCH: Adam Goodrum designs ‘Kite Breeze’.

Propelled to rockstar status during the peak of mid-century home design, the breezeblock has endured somewhat of a legendary existence. Since the 1950s, or thereabouts, the extruded building blocks have either thrived or just survived through several waves of coming-in and going-out of favour, teetering between feelings of love and loathing by those who encounter them.

Ever the comeback queen, the breezeblock is making yet another debut in 2020 thanks to the nostalgia-led restylings of Adam Goodrum. “Growing up in Western Australia, I was surrounded by houses of the fifties and sixties where breezeblocks were a prominent feature,” Adam told Daily Architecture News. “I see them as a symbol of Australia’s love of the outdoors and the way we embrace indoor-outoor living.”

The Australian industrial designer has partnered up with building product pioneers Brickworks to release ‘Kite Breeze’, a completely new interpretation of the ubiquitous block that retains all the characteristics expected of such a product: lightness, the ability for breeze to pass through its core – hence its generic name – and, crucially for the designer, the capacity to facilitate a bold manipulation of light and shade. “One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow,” says Adam.  

Manufactured from an Italian clay base in San Selmo, Italy, and informed by the rugged landscape of Adam’s beloved Western Australia, ‘Kite Breeze’ is available in three timeless iterations: glazed White, and the earth-toned Dune and Terracotta blocks, both of which are delivered in a natural finish as if to represent the escarpment from which they were inspired.

Simple in appearance yet deceptively complex from an engineering and manufacturing standpoint, ‘Kite Breeze’ is given its distinctive look by a triangle-shaped – perhaps kite-like – panel that sits flush with one corner face of the block’s frame. For designer Adam, the possibilities provided by the triangular dividers are seemingly endless and exciting in equal measure. “From just one single block there are an abundance of configurations, patterns and arrangements to design with,” he says. “I’m intrigued to see how architects, designers and homeowners can play with ‘Kite’ to help bring their designs to life.”

‘Kite Breeze’ is available through Austral Masonry, a subsidiary of Brickworks Building Products, the owner of this masthead.

adamgoodrum.com; brickworks.com

One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow.

Adam Goodrum Industrial designer

Related stories

Advertisement
Login to join the conversation

Subscriber comments are moderated first. Respect others. Criticise ideas, not people. No offensive language View commenting guidelines

0 Comments
Inline Feedbacks
View all comments
Further Reading
View all in Design
'Types of Spaces': A maze of glowing clay bricks by Palma + HANGHAR
Given the name Tipos de Espacio (translating to ‘Types of Spaces’), the temporary exhibit was created by two design offices, Palma from Mexico and Madrid-based HANGHAR, for the duration of Concéntrico – the international architecture and design festival of Logroño. This year marked the seventh edition of Concéntrico in Logroño, the capital of La Rioja, and […]
Design
27-10-2121
Tacchini previews 'New Collection 2021' among Roman ruins in Italy
Equal parts romantic and mesmerising, the captivating campaign imagery created by Tacchini for the New Collection 2021 invites observers on an intimate and miraculous tour of discovery. “Crumbling walls and imagined rooms, blind arcades and colonnades reaching for the sky” form the spaces that surround and reveal the new products, creating a place where, the […]
Design
08-10-2121
Spheres and cylinders: Masquespacio pushes the limits of porcelain in Italy
Roca’s presence in this year’s edition of Cersaie invites visitors “to pause and ‘listen’ to the walls in the space, and get lost in the curves and lines of its perfect geometry,” the designers explain. They add that the guiding inspiration behind the booth is the porcelain material itself – “and the desire to capture […]
Design
01-10-2121
Venus Power collection of rugs by Patricia Urquiola for cc-tapis
Expressed through the metaphor “We all come from Venus”, the message conveyed by Venus Power is equal parts strong, powerful and joyous. “If everyone – men and women – considered and embraced every aspect of themselves, we could add more dimension and colour to the way we approach everyday life,” says Fabrizio Cantoni, CEO of […]
Design
06-09-2121
Daniel Boddam Studio joins Armadillo to showcase nature-inspired furniture and rugs
The Coast installation follows the success of Daniel’s virtual Parisian showroom, launched during the early stages of the pandemic, which prompted the architect-designer to seek out a like-minded partner and showcase his furniture pieces in real time. “The connection with nature resonates with both brands,” Daniel says of his studio’s collaboration with Armadillo. “We each […]
Design
27-08-2121
Italy now: Murano glass sparkles in the spotlight
Already linked by their shared passion for revitalising contemporary glass, the two institutions have now come together during the Venice Biennale of Architecture to showcase modern glass art and design by way of a glittering exhibition. Titled ‘Glass to Glass’, the presentation is the ultimate celebration of the skilled artists and designers working with Murano […]
Design
22-07-2121

Back to Top