fbpx DAN | Daily Architecture News 'The Apple tree' by Foster + Partners blossoms in Bangkok - DAN | Daily Architecture News
‘The Apple tree’ by Foster + Partners blossoms in Bangkok

‘The Apple tree’ by Foster + Partners blossoms in Bangkok

Retail Design
WATCH: Highlights from the world of architecture and design.

Housed under a “cantilevered tree canopy” roof structure, Apple Central World in Bangkok was “brought to life with the first-ever all-glass design,” says the tech giant. Located in the heart of Ratchaprasong, Bangkok’s iconic intersection district, the striking store forms a new social subject in this part of the city and joins the backdrop of the capital’s famed New Year celebrations.

Designed by Foster + Partners, “The Apple Tree” as its nicknamed is fronted by a generously sized public plaza while Bangkok’s renowned Erawan shrine is sited across the road. Further adding to the spectacle, the outlet is overlooked by a busy web of vehicle and pedestrian routes that weave around the site.

Apple Central World / News highlights

  • The recently opened Apple Central World in Bangkok is the second and largest Apple store in Thailand.
  • Designed by Foster + Partners, the store is located in Ratchaprasong, Bangkok’s iconic intersection district.
  • Defined by its tree-like central structure, the impressive store provides a completely new and accessible destination in the beating heart of the city.
  • Apple says the store’s unique design includes many of the brand’s latest features including a Forum, Boardroom, and freestanding retail displays.
Oak panelling lines the central column of Apple store Bangkok
Customers are welcome to interact with freestanding displays under the canopy.

At Apple Central World, the sleek canopy roof is unquestionably its defining feature – it’s a dazzling gesture by Foster + Partners that establishes a majestic sculptural presence in this corner of the city. The circular roof projects out from its central “trunk” over the 24.4-metre diameter glass drum facade and extends a further 3 metres to provide a ring of shade to the retail levels beneath it.

Tracking the circular outline of the store’s canopy, the glazed facade blurs the line between indoors and out, allowing the tree-like structure to stand almost uninterrupted in this bustling urban jungle. “The fully glazed drum surrounding both floors provides dramatic 360-degree views, juxtaposing the intense urbanism with the quiet greenery of the new landscape,” says the architects.

The public plaza outside Apple's Bangkok store
Offering a place to stop and unwind, the generous public plaza includes trees and benches.

Referencing the subject of its inspiration, the central structure ­– from its base to its outer dripline – is wrapped in warm timber panelling. “The central support is formed of 1,461 European white oak profiles,” says the architects.

The architects explain that the oak timber “is split into individual lamellas and bonded onto a spruce core for stability. A carefully crafted edge detail on each slat allows air to be extracted out through the central structure with an absorptive acoustic backing layer.”

Material finishes outside the store are equally considered and high-quality, combining to create a generous plaza for the community. This publicly accessible area is surrounded by a ring of Terminalia trees interspersed with inviting benches for passers-by to rest and enjoy the green space.

Apple staircase designed by Foster + Partners
Apple store Bangkok staircase
“Each tread is milled from solid blocks of stainless steel and is highly polished, giving them a reflective, sculptural quality,” says Foster + Partners.

Referencing the material of its inspiration, the central structure ­– from its base to its outer dripline – is wrapped in warm timber panelling.

Upon entering the store, customers are welcome to travel between the two circular floors via a beautifully crafted staircase with helical turbine blades that cantilever from the structure’s core. “Each tread is milled from solid blocks of stainless steel and is highly polished, giving them a reflective, sculptural quality,” says the architects.

Customers can access the store from the plaza at ground level or by travelling along a new walkway that leads into the store’s upper level. The walkway also provides customers with a direct connection to the Skytrain station and Bangkok’s largest shopping centre.

The Forum inside Apple's Bangkok store
The tree-like central column at Bangkok's new Apple store
Centred around the impressive video wall, the Forum (left) at the new Apple store Bangkok will be home to regular Today at Apple events.

Apple says the store’s unique design includes many of the brand’s latest features including a Forum, Boardroom, and freestanding retail displays. Centred around a video wall, the Forum will be home to upcoming Today at Apple sessions with some of Thailand’s most celebrated artists, musicians, and creatives.

Customers can discover curated products and accessories for a wide range of creative interests at the freestanding displays, located all around the circular store layout on the first floor. The Boardroom sits in the lowest level of the store and will provide entrepreneurs, developers, and local business owners a dedicated space to receive personal advice and guidance from the Apple’s team of experts.


Interior view of the Apple store Bangkok
Staff operate at freestanding retail displays at the Apple store Bangkok
The new Apple store Bangkok

Related stories

Login to join the conversation

Subscriber comments are moderated first. Respect others. Criticise ideas, not people. No offensive language View commenting guidelines

Inline Feedbacks
View all comments
Further Reading
View all in Architecture
Pascoe Vale Primary School in Melbourne by Kosloff Architecture
Led by co-founders Julian Kosloff and Stephanie Bullock, the Kosloff Architecture team responded to the brief by creating a generous annexe with a gently curved facade, largely realised in traditional red brick to mirror that of the original structure. Panels of perforated brick detailing adorn its exterior, continuing the framework established by the street-facing windows […]
Neri&Hu unveils The Chuan Malt Whiskey Distillery in China
Located in the Emeishan region of China’s Sichuan Province, in the country’s south-west, the revered ground upon which The Chuan now sits was a natural source of inspiration for the building’s design. For more than a thousand years, the nearby Mount Emei has persisted as one of the most deeply spiritual places in China, leading […]
This birch-clad pavilion in Germany frames views via an arched 'experience portal'
More specifically, the new archway mirrors the architecture of Coudray’s wall – a barrier designed by and subsequently named after Clemens W. Coudray. The German-born architect originally created a series of five basket-handle arches in the wall, both in the north and the south, to furnish the simple wooden stables on the way to the palace […]
'Not just another museum': M+ in Hong Kong by Herzog & de Meuron
The 33 galleries within the M+ building range from the conventional white cube and reconfigurable spaces, screening rooms and multipurpose facilities, to what the architects call “third spaces” (those areas in-between others) and even a reimagined industrial space that forms the foundation of the entire project. “It was the special request for this industrial space […]
The Depot in Rotterdam unlocks 151,000 pieces of art and design
Breaking away from a tradition of concealment, the design of the Depot shines a light on “previously invisible” artefacts by unlocking its storage vaults for public access. “Currently many international museums can only showcase six to seven percent of their collections in exhibitions,” the MVRDV team explain. “The remaining 94 percent is [usually] hidden in […]
'Green oasis': Foster + Partners reveals new Apple store in Istanbul
The Bağdat Caddesi Apple store in Istanbul is the result of a close collaboration between the integrated architecture and engineering studios at Foster + Partners and Apple’s in-house design teams. The building responds to the site and its unique environmental conditions to create a simple and harmonious form. “The structure spans the entire width of […]

Back to Top