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The eye-catching boutique at Villa Noailles by Pierre Yovanovitch

The eye-catching boutique at Villa Noailles by Pierre Yovanovitch

Interior Design
News
Retail Design
19-10-2020
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For the second consecutive year, renowned interior designer Pierre Yovanovitch worked on the retail space for Villa Noailles, an arts centre in the provincial commune of Hyères. Located on the French Riviera, it’s a region the Nice-born designer knows well.

“I am fortunate to have a great and friendly working relationship with Jean-Pierre Blanc, founder of the Hyères International Fashion and Photography Festival, the Hyères Design Parade (dedicated to design) and the Toulon Design Parade (dedicated to interior architecture),” says Pierre. “Jean-Pierre commissioned me to do the interior of the Villa Noailles boutique in 2019, and now again in 2020.”

The boutique at Villa Noailles by Pierre Yovanovitch

For this new iteration, which is on view until April 2021, Pierre – who kept the existing materials and structural elements – gave life to decor full of bright colours and geometric motifs, partly inspired by the rectangular plantings in the garden.

The fun, eye-catching 100-square-meter space highlights the selection of contemporary and vintage design objects chosen in collaboration with Graziella Semerciyan art, craft and design gallery, and pays homage to the cubist nature of the modernist house, which was originally designed in the 1920s by Robert Mallet-Stevens for art patrons Charles and Marie-Laure de Noailles.

Jean-Pierre commissioned me to do the interior of the Villa Noailles boutique in 2019, and now again in 2020.

Pierre Yovanovitch Interior designer
The boutique at Villa Noailles by Pierre Yovanovitch

Every hue – such as the green-blue, red and pale pink – was specially created for this project in collaboration with the expert artisans of Atelier Mériguet-Carrère.

Through the eccentric design of the boutique, Pierre wanted to reflect the daring and experimenting spirit of Villa Noailles and its founder Marie-Laure “as well as the energy, the joy and the light that emanate from this mythical villa in the south of France”, he says.  

pierreyovanovitch.com; villanoailles-hyeres.com

The boutique at Villa Noailles by Pierre Yovanovitch
The boutique at Villa Noailles by Pierre Yovanovitch – detail
The boutique at Villa Noailles by Pierre Yovanovitch – blue central tables
The boutique at Villa Noailles by Pierre Yovanovitch – detail
The boutique at Villa Noailles by Pierre Yovanovitch – detail
The boutique at Villa Noailles by Pierre Yovanovitch – interior

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