Housed under a “cantilevered tree canopy” roof structure, Apple Central World’s distinctive architecture is “brought to life with the first-ever all-glass design,” says the tech giant. Located in the heart of Ratchaprasong, Bangkok’s iconic intersection district, the striking Apple store designed by Foster + Partners forms a new social subject in this part of the city. It also contributes to the backdrop of the famed New Year celebrations and a program of other regular festivities. The store is fronted by a generously sized public plaza and Bangkok’s renowned Erawan shrine is sited across the road. Adding to the spectacle, ‘The Apple tree’, as it’s been quickly nicknamed, is overlooked by a busy web of vehicle and pedestrian routes that weave around the site.
- The recently opened Apple Central World in Bangkok is the second and largest Apple store in Thailand.
- Designed by Foster + Partners, the new Apple store is located in Ratchaprasong, the city’s iconic intersection district.
- Defined by its tree-like central structure, the impressive store provides a completely new and accessible destination in the beating heart of the city.
- Apple says the store’s unique design includes many of the brand’s latest features including a Forum, Boardroom, and freestanding retail displays.
At Apple Central World, the sleek canopy roof is unquestionably its defining feature – it’s a dizzying gesture by Foster + Partners which establishes a quiet sculptural presence in this corner of the city. The circular roof projects out from its central ‘trunk’ over the 24.4-metre diameter glass drum facade and extends a further 3 metres to provide a ring of shade to the retail levels beneath it. Tracking the circular outline of the Apple store’s canopy, the building’s glazed facade blurs the line between indoors and out, allowing the tree-like structure to stand almost uninterrupted in this bustling urban jungle. “The fully glazed drum surrounding both floors provides dramatic 360-degree views, juxtaposing the intense urbanism with the quiet greenery of the new landscape,” says the architects.
Referencing the material of its inspiration, the central tree-inspired structure – from its base to its outer dripline – is wrapped in warm timber panelling. “The central support is formed of 1,461 European white oak profiles,” says the architects. Built by Blumer Lehmann, “the oak timber is split into individual lamellas and bonded onto a spruce core for stability. A carefully crafted edge detail on each slat allows air to be extracted out through the central structure with an absorptive acoustic backing layer.” Material finishes outside the store are equally considered and high-quality, combining to create a generous plaza for the community. This publicly accessible area is surrounded by a ring of Terminalia trees interspersed with inviting benches for passers-by to rest and enjoy the green space.
Referencing the material of its inspiration, the central structure – from its base to its outer dripline – is wrapped in warm timber panelling.
Inside the Apple store Bangkok
Upon entering the store, customers are welcome to travel between the two circular floors via a beautifully crafted staircase with helical turbine blades that cantilever from the structure’s core. “Each tread is milled from solid blocks of stainless steel and is highly polished, giving them a reflective, sculptural quality,” says the architects. Customers can access the store from the plaza at ground level or by travelling along a new walkway that leads into the store’s upper level. The walkway also provides customers with a direct connection to the Skytrain station and Bangkok’s largest shopping centre.
Apple says the store’s unique design includes many of the brand’s latest features including a Forum, Boardroom, and freestanding retail displays. Centred around a video wall, the Forum will be home to upcoming Today at Apple sessions with some of Thailand’s most celebrated artists, musicians, and creatives. Customers can discover curated products and accessories for a wide range of creative interests at the freestanding displays, located all around the circular store layout on the first floor. The Boardroom sits in the lowest level of the store and will provide entrepreneurs, developers, and local business owners a dedicated space to receive personal advice and guidance from the team at the Apple store Bangkok.
Visit Apple Central World at 999/9 Rama1 Road Khwaeng Pathum Wan, Khet Pathum Wan, Krung Thep Maha Nakhon 10330, Thailand.