Founded in 2009 by Jodie Fried and Sally Pottharst, rug company Armadillo has long been admired for its unwavering commitment to ethics alongside aesthetics. The latest offering from the brand is the Nook collection of pint-sized rugs, a sustainability-led range featuring scaled-down mat sizes that cater specifically to smaller interior spaces. Lovingly produced from natural materials in earthy textures and hues, the handcrafted suite of rugs introduces barefoot luxury experiences – and style in spades – to often overlooked areas of the home. From entryways to hallways, kitchens to bathrooms, laundries, mudrooms and more.
The inspiring campaign imagery that accompanies the new release was photographed on-site at Rosedale Farm, the country homestead belonging to stylist and tastemaker Steve Cordony and his partner Michael Booth. Located in Orange in regional New South Wales, Australia, the recently renovated manor was the ideal backdrop to Armadillo’s fresh range of tactile rugs. Its seemingly endless supply of wonderfully coiffed nooks perfectly attuned with the collection’s overarching ambition to make every corner count.
Adding natural elements with beautiful but also functional rugs is the easiest way to add a layer of texture.
