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WATCH: Adam Goodrum designs ‘Kite Breeze’.

Propelled to rockstar status during the peak of mid-century home design, the breezeblock has endured somewhat of a legendary existence. Since the 1950s, or thereabouts, the extruded building blocks have either thrived or just survived through several waves of coming-in and going-out of favour, teetering between feelings of love and loathing by those who encounter them.

Ever the comeback queen, the breezeblock is making yet another debut in 2020 thanks to the nostalgia-led restylings of Adam Goodrum. “Growing up in Western Australia, I was surrounded by houses of the fifties and sixties where breezeblocks were a prominent feature,” Adam told Daily Architecture News. “I see them as a symbol of Australia’s love of the outdoors and the way we embrace indoor-outoor living.”

The Australian industrial designer has partnered up with building product pioneers Brickworks to release ‘Kite Breeze’, a completely new interpretation of the ubiquitous block that retains all the characteristics expected of such a product: lightness, the ability for breeze to pass through its core – hence its generic name – and, crucially for the designer, the capacity to facilitate a bold manipulation of light and shade. “One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow,” says Adam.  

Manufactured from an Italian clay base in San Selmo, Italy, and informed by the rugged landscape of Adam’s beloved Western Australia, ‘Kite Breeze’ is available in three timeless iterations: glazed White, and the earth-toned Dune and Terracotta blocks, both of which are delivered in a natural finish as if to represent the escarpment from which they were inspired.

Simple in appearance yet deceptively complex from an engineering and manufacturing standpoint, ‘Kite Breeze’ is given its distinctive look by a triangle-shaped – perhaps kite-like – panel that sits flush with one corner face of the block’s frame. For designer Adam, the possibilities provided by the triangular dividers are seemingly endless and exciting in equal measure. “From just one single block there are an abundance of configurations, patterns and arrangements to design with,” he says. “I’m intrigued to see how architects, designers and homeowners can play with ‘Kite’ to help bring their designs to life.”

‘Kite Breeze’ is available through Austral Masonry, a subsidiary of Brickworks Building Products, the owner of this masthead.

adamgoodrum.com; brickworks.com

One of the most poetic aspects of the breezeblock is its ability to create ambience via the interplay of light and shadow.

Adam Goodrum Industrial designer

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For aesthetes everywhere, the rise and rise of digital exhibitions is one of the very few perks to come from the Covid-19 pandemic. While not quite as rewarding (tactile, social … ) as the real deal, they’re a welcome relief from Netflix fatigue, mindless screen-scrolling and lockdown life.

Rolled out by Danish fabric house Kvadrat, the ‘Knit!’ exhibition is the latest online broadcast with impressive interactive functionality that is destined to pique the interest of design lovers.

Living Room 2020 by Visibility. Photo: Benjamin Lund.
Living Room 2020 by Visibility. Photo: Lana Ohrimenko.

Kvadrat’s ‘Knit!’ exhibition corrals 28 cross-discipline designers who, using Kvadrat’s Febrik textiles as their medium, have snipped and stitched their way toward a brilliant showcase of objects – from chairs and sofas to tableware and fashion items. The exhibition brief required the designers to harness the qualities of the knitted fabric collection and, by applying their own creative processes, explore its potential in the realisation of their respective works. 

“Kvadrat Febrik’s knitted textiles are three-dimensional constructions with form-shaping abilities that open up a world of material possibilities,” says a spokesperson for the brand. “The fabrics provide the perfect canvas for the designers to push the boundaries of what can be achieved.”

The fabrics provide the perfect canvas for the designers to push the boundaries of what can be achieved.

Kvadrat
Sundays 2020 by Paola Sakr. Photo: Benjamin Lund.
Sundays 2020 by Paola Sakr. Photo: Luke Evans.

Kvadrat’s headquarters in Ebeltoft, Denmark, and its immediate surrounds were temporarily transformed into a gallery to host the exhibition from September 3–5 during 3 Days of Design. The physical show is complemented by an ongoing online experience that can be viewed worldwide.  

When ‘visitors’ tune into the digital exhibition, they will experience all 28 installations. Video interviews with the designers who share their inspirations and creative processes also accompany the virtual gallery rooms.

The program’s curators Anniina Koivu, Jeffrey Bernett, Johanna Agerman Ross, Njusja de Gier and Renee Merckx selected the participating designers from all around the world. All 28 of the designers were invited “for their curiosity in experimenting with materials, form and colour, with many operating on the border between industrial design and craft,” says a statement from the curatorial team. 

If I Had Wings 2020 by Zaven. Photo: Benjamin Lund
If I Had Wings 2020 by Zaven. Photo: Luke Evans

‘Knit!’ is the fourth edition in Kvadrat’s Design Projects series and includes London-based designer Yinka Ilori, Dutch design firm Studio Truly Truly and Lebanese designer Paola Sakr. In a first for one of Kvadrat’s global design initiatives, the ‘Knit!’ program showcases the work of two Australians: industrial designer Adam Goodrum and paper engineer Benja Harney of Paperform.

Adam describes his work, titled Conversation Series, as “a modular tête-à-tête sofa or Victorian-era ‘love seat’ installation” where two or more seats can be joined together in an undulating arrangement. The pieces are instantly eye-catching largely due to the graduated coloured bands that snake in repetition along the backrests.

Conversation Series 2020 by Adam Goodrum. Photo: Benjamin Lund.
Conversation Series 2020 by Adam Goodrum. Photo: Luke Evans.

I’ve always been a huge fan of Kvadrat textiles and their creative collaborations.

Adam Goodrum Adam Goodrum Studio

Adam borrowed inspiration from the colour-book format of the Febrik range of textiles – “a fanning concentration of colour that never fails to dazzle,” as he calls it. “I wanted to distil the vibrancy and energy of this and celebrate it in the piece.”

“I’ve always been a huge fan of Kvadrat textiles and their creative collaborations,” Adam told Daily Architecture News. “The first soft furnishings that I designed were covered in Febrik textiles, so it is a pleasure to be invited and to be given such artistic freedom.” 

Unlike Adam, working with fabric wasn’t an immediately comfortable proposal for Benja, who is well-known for his highly detailed work with paper. “Initially it was quite daunting as working with textiles is somewhat out of my usual experience,” he admits. 

InterPersona 2020 by Benja Harney. Photo: Benjamin Lund.
InterPersona 2020 by Benja Harney. Photo: Christopher Morris.

By drawing upon his creative foundations – “colour and form is always at the heart of my work,” he says – yet adapting his skills in order to rise to the challenge of the project, Benja created InterPersona, a series of playful, interactive fabric-covered forms that slot together into abstract sculptures.

Accompanying these forms are soft fabric eyes and mouths that can be placed at random across the sculptures, says Benja, who adds that the moveable facial features allow the sculptures to adopt “an ever-changing variety of personalities and moods”. 

Reflecting on ‘Knit!’, Benja recognises that the exhibition was an exciting opportunity to transfer his paper engineering skills to working with textiles. “I’m always looking to expand my creativity and push myself, so it was very enriching project to be involved in,” he told Daily Architecture News. “In many ways, it has opened up a whole new world of exploration in my work.”

knit.kvadrat.dk; adamgoodrum.com; studiopaperform.com

InterPersona 2020 by Benja Harney. Photo: Christopher Morris.

Colour and form is always at the heart of my work.

Benja Harney Paperform

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